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Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and …
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What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own…
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What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model,…
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What is Coveo Qubit?
Coveo Qubit (acquired October 2021) uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.
Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.
Coveo Qubit Features
- Supported: Website Personalization Technology
- Supported: Visitor Analytics and Insights
- Supported: Business Intelligence
- Supported: A/B Testing Platform
- Supported: Tag Management
Coveo Qubit Screenshots
Coveo Qubit Videos
Qubit Spring 2016 Product Launch
Qubit Pro Jan 2018 Introduction Video
We believe in the power of data to get you closer to your customers. Our technology will help every visitor to discover and spend more with the brands they love. This is where uplift lives.
Coveo Qubit Integrations
Coveo Qubit Competitors
Coveo Qubit Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | UK, USA, France, Germany, Netherlands, Spain, Italy |
| Supported Languages | Our service can process all major languages |
Coveo Qubit Downloadables
Frequently Asked Questions
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and our user interface lets them know when the necessary sample size, and what the test results are.
Qubit also allows users to bring different silos of information together to provide a holistic view of their marketing channels, and understand what action will have the greatest impact on their overall business.
Monetate, Optimizely Web Experimentation, and Sitecore Experience Manager are common alternatives for Coveo Qubit.
Reviewers rate Availability highest, with a score of 9.
The most common users of Coveo Qubit are from Mid-sized Companies (51-1,000 employees).
Coveo Qubit Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 5% |
| Mid-Size Companies (51-500 employees) | 45% |
| Enterprises (more than 500 employees) | 50% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and optimize user experiences. One key use case of Qubit is its ability to facilitate A/B testing, allowing users to create and implement tests to drive conversion rate improvements. With Qubit, marketing teams can quickly make changes to websites without requiring CMS changes or extensive development work. This flexibility enables them to test different designs and content variations in real-time, measure the impact of these changes, and make informed decisions on website optimization.
Another important use case of Qubit is its capability to collect and analyze large quantities of data to drive personalization based on customers' previous website and transactional behavior. By leveraging this data, Qubit empowers organizations to deliver targeted experiences and offers to specific customer segments, enhancing engagement and driving conversions. This level of personalization is seen as a key advantage of Qubit over other A/B testing and personalization software available in the market.
Furthermore, Qubit's attribution tool through OpenTag plays a crucial role in understanding visitor journeys and making informed decisions on marketing spend. It provides valuable insights into how customers interact with the website, helping organizations allocate resources effectively for maximum impact. Additionally, Qubit's frequent upgrades offer new opportunities for increasing conversion rates and improving customer engagement.
Overall, users rely on Qubit for a range of use cases including A/B testing, personalization, data-driven decision making, content delivery, measuring the impact of changes, and understanding customers' preferences and behaviors. Its versatility makes it an essential tool for marketing teams, IT departments, web designers, and customer service professionals looking to optimize user journeys, test hypotheses, implement rapid changes, and ultimately improve overall conversion rates.
Versatile tool: Users have found Qubit to be a versatile tool that allows them to build literally anything, making it a valuable asset for non-technical team members. Multiple reviewers mentioned this.
Excellent account management and customer support: The account management and customer support provided by Qubit were highly praised by users. They mentioned that they had never experienced such good account management before and found the team's support particularly helpful in areas like data preparation for strategic review, growth hacking project management, and A/B testing. Multiple reviewers mentioned this.
Valuable feedback collection: Users highly appreciated the feedback box feature in Qubit as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development, leading to the introduction of new products or additional sizes based on customer feedback. Multiple reviewers mentioned this.
Difficult User Interface: Many users have found the user interface of Qubit to be difficult to navigate, making tasks feel clunky and impeding their ability to report on tests effectively.
Lack of Data Visualization Features: A number of users have expressed a desire for more robust data visualization capabilities within Qubit. They suggest that additional features or panels could greatly enhance the overall user experience by providing better insights into their data.
Compatibility Issues with Web Browsers: Some users have reported encountering bugs when using certain web browsers with Qubit. This has caused frustration as it disrupts their workflow and creates obstacles in setting up experiences within the tool.
Attribute Ratings
Reviews
(1-25 of 58)Companies can't remove reviews or game the system. Here's why
Qubit is used to create either A/B tests or personalisation experiences. A/B tests are typically developed by a dedicated person in the Tech team, based on a marketing request. They are not meant to be reusable. Personalisation experiences (e.g. banners, marquees, etc.) are created by a dedicated person in the Tech Team, based on a marketing request. They are then reused and modified by the marketing team to update the copy, images, triggers, etc.
- A/B tests for front-end related changes.
- Complex experience personalisation (requiring coding).
- Complex management of segments.
- DIY/Marketing-friendly personalisation.
- Multi-variate test or complex test setup.
- Programmatic experiences.
January 01, 2018
Powerful optimisation tool
We currently use Qubit as a tool within our digital marketing team. With data-driven insights, we create A/B tests for several of our websites, with the main goal usually being to increase conversion. We also use Qubit to serve website content to our customers in order to help us promote current offers, and products.
- Account management is fantastic, and you are always kept aware on the progress of tasks.
- Qubit is not afraid to make suggestions/recommendations to your ideas to further improve them rather than just accept your initial ideas without question.
- Website event tracking has proved extremely useful for our analysis.
- I have experienced multiple glitches with the simple mode editor.
- Tests sometimes take a while to build and QA although they always try to prioritise based on your feedback.
December 12, 2017
Queue up for Qubit!
1. CRO development
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management
We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management
We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.
- Being able to inject content into the exact places you want, and further target segments/devices etc. easily.
- Now that we've got our UV setup correctly, it's very powerful in its ability to target users, and pinpoint experiences without limitation.
- Capturing exit survey content and details in one place is very useful.
- Reporting could be improved, providing more stats such as projected value calculation, clicks, impact from other experiences live etc.
- Content production should be a hybrid of Basic (full GUI view) and Expert (only code view). We should be able to access the HTML/CSS and write this ourselves, letting the system manage the JS. Also, content production should be responsive - allowing us to build experiences for Mobile and Desktop in one experience.
- Qubit engineering and QA takes a long time to turn around. We should be looking at days rather than weeks.
- Setting a go-live and end dates to experiences would be really useful!
December 07, 2017
Qubit - Review of a Happy Customer
Currently Qubit is being used primarily by our Digital Product Management team. Our Product Manager is managing the tool as well as our relationship with Qubit. The eCommerce Merchandising team provides input as to what types of test we run, but for the most part it is used by my team (Digital Product Management). We're primarily using the tool for A/B tests, experiences, as well as data analysis. The Qubit suite provides in depth analytics that we'd love to dive into even deeper, but with limited head count it's been challenging to dive in as deep as we'd like. We hope to broaden the team in the coming months and devote more time to analyzing our results and rich data that we've been collecting to tailor future tests and experiences.
- Communication - Qubit is awesome at communicating with their clients. We have weekly calls and communication via email pretty regularly. They provide honest and helpful feedback and have yet to lead us astray.
- Making Suggestions - Qubit does a great job of suggesting types of tests to run based on our particular customer. They are also very open to hearing our thoughts and opinions as to tests we'd like to run; they provide feedback as well as the best means of execution.
- Deliverability - Qubit delivers when they say they will, and if anything is ever delayed, they make sure to communicate it.
- Decipher can be a little overwhelming. Maybe providing more training here would be helpful - then again maybe that's just me since I'm not in there everyday!
December 06, 2017
Qubit enhances us!
It is used by the e-commerce department to improve site UX, A/B split tests and implement new features such as social proofing. It enables us to test things before we commit to a permanent change in addition to building bespoke customer experiences for key marketing events like Christmas and Valentine's Day.
- It works well across responsive platforms.
- It can build bespoke and targeted experiences for customer segments and display relevant content in order to increase conversion.
- From a customer's perspective, all Qubit experiences are implemented in the style of your website; the customer journey remains seamless.
- They struggle to juggle our international and UK workload simultaneously. The UK often takes precedence because it is a larger proportion of our traffic.
- The experiences aren't always user friendly enough. Especially when they contain a lot of Javascript.
- It can take too long to update experiences - but we are an inpatient brand!
November 20, 2017
Qubit - saving development time is a big plus
Mainly used by marketing but also across IT, Qubit allows quick and easy A/B testing of potential features to feed into the software development cycle, saving us time wasting development resource on features that customers do not want. We have also used Qubit to get very quick "mini features" out which are required as a result of legislation or poor customer experience and feedback.
- The A/B testing is good as it is so quick and easy to set up and see results - a custom A/B testing framework can be very complex to set up but this requires little development expertise to get meaningful output with.
- Script management is really useful - no more development requests to try out a new tracking script.
- To be fair Qubit have improved the UI greatly over the last year or so but previously it was very easy to make mistakes and publish to the wrong site.
- It feels slightly bizarre having to type "PUBLISH" into a box every time you want to publish to your live site - a double check is very sensible but this one feels a bit strange - it works though.
November 13, 2017
Qubit all the way!
Qubit is currently being used by our Omnichannel and Digital department to set up new experiences, test new experiences, understand trends and finally make an informed decision to go for a permanent solution on our website platform. It currently solves our key problem of lead time to have experiences set up and running on our website platform as it requires releases whereas Qubit provides a way of doing it almost immediately.
- Ease of use
- Knowledgeable support resources
- Super low time to market for experiences
- Missing: Industry suggestions for new experiences, suggestion of goals for existing experiences
- Missing: Email preview links functionality
- Missing: Enhanced design tool to do basic design related experiences on Qubit itself
October 19, 2017
Qubit is more than software as a service, it's also service as a service, and that makes a big difference
Qubit was implemented in June 2016 following solutions reviews. We migrated from Monetate to Qubit.
It is used within the customer marketing department by a CRO expert, and supports multiple business units in editorial, brands, as well as sister companies or acquired businesses. It is used mostly for conversion optimisation purposes through A/B testing on transactional websites (subscriptions, events, e-commerce, etc.).
It is used within the customer marketing department by a CRO expert, and supports multiple business units in editorial, brands, as well as sister companies or acquired businesses. It is used mostly for conversion optimisation purposes through A/B testing on transactional websites (subscriptions, events, e-commerce, etc.).
- Qubit provides an end to end solution for A/B testing and conversion optimisation, and includes more features that enable us to capture customer specific data.
- Qubit's key strength is the hands-on support from the support team.
- Another strength is the ease of use for front end developers and the ability to roll out tests or UX "simulations" within minutes.
- Providing an interface that would enable "non technical" teams to use the software would be great.
- Automated reports and dashboards to share progress of tests with stakeholders in a readable format would be brilliant.
- Setting key objectives of the test beforehand and being able to determine on the interface which KPIs matter and should influence progress of the test would be appreciated.
October 19, 2017
Qubit are highly recommended
[Qubit] solves our A/B testing and optimisation needs and is used by a number of departments.
- Understanding customer and business contexts
- Proactive
- Shared learnings from many other business sectors
- Nothing springs to mind
September 01, 2017
Qubit: powerful testing platform with a strong team behind it
Qubit is primarily being used by Digital Product team to facilitate A/B testing and mitigate risk when rolling out new product features and designs.
- Qubit platform uses solid testing algorithms and delivers reliable reporting and analytics of testing campaigns. The dashboard section is easy to use and provides a good high level overview of the core campaign metric performances.
- On-boarding and implementation of Qubit technology was painless and well handed throughout the entire process even with more complicated platforms.
- Turn-around time for development and testing of campaigns is extremely fast. This enables the business to have a much higher throughput of tests and allows for quick validation of ideas rather than having to wait for months before a test is ready to go live on production site.
- Self-serve tool is very basic and does not allow simple text changes or basic CSS modification of existing elements on a page. There is always a balance between reliability of code vs features of the editor, however it would be nice to have more basic editing options available in the visual campaign builder.
- It would be nice to have more options to segment the analytics in the reporting tool. Qubit has now introduced full export of the data via their insights section via CSV which allows further analysis. Other providers offer the option to segment via technology (browser/device) or visitor attributes right within their basic reporting tool which is a nice way or drilling down large amounts of data.
We use Qubit at the ecommerce department for delivering new experiences to the users, going one step further through personalization and improving current user experience of the whole site - all with a powerful short time to market.
- Segmentation
- Personalization
- Ideal for both advanced and non advanced users
- Could include more programming features for advanced users
- Could improve platform performance
- Could have better integration with third parties
August 12, 2017
Why Qubit?
Used for A/B testing as we have limited development resource and lead times. It's being used by the UK eCOMMERCE department only. It addresses the need to understand how to optimise the site to improve conversion, UX and CX. It also supports us with the ability to make faster changes to the site which is one of our largest restrictions.
- Good functionality, team of engineers and designers on board - feels like you're in expert hands.
- Advanced functionality with endless possibilities.
- Good account management set up means you'll always have a contact, training and ongoing support.
- Cheaper packages or discounts on additional modules for existing and loyal users.
- Faster speed - often we're restricted on the timelines and queues with engineers and can only run a test a time.
- High staff turnover - not ideal for daily contacts and relationship building.
June 12, 2017
Makes life a whole lot easier
[Qubit is] Used to organize aggregate user experience data and streamline our business process of providing them with the most functional and user-friendly experience possible. We design online retail sites and qubit allows us to ensure the quality of that shopping experience.
- Very professionally operated, and with consistent customer service
- Lots of possibilities to build out
- Tag management
- Speed can sometimes be lacking
- Tag data access
- Could be a little more user-friendly and not so geared toward engineer types
We use it for the A/B testing and quick releases of temporary website functionality to speed up time to market.
- A/B testing
- Personalization
- Tag management
- Reporting on A/B test results
- Affect it has on the speed of the website
- General reporting and access to data that they collect through the tag
Qubit is addressing several significant needs for multiple departments (Customer Service, IT, Marketing, User Experience) within our company:
- User Experience Testing
- Customer Journey Reporting
- Dynamic Customer Segmentation
- A/B Testing
- Mobile Experience Testing
- Data Integration
- Tara and Trip have been excellent contacts and resources for questions and answers. Their Service and support and extremely helpful.
- The ease of test implementation is very handy. Requirements are discussed, the project is scoped and development starts. Updates are provided as steps are accomplished and tests are visible throughout the entire test period.
- The provided "opportunities" section helps define what next steps may be taken from a project management standpoint. This is a two edged sword. 1) It provides some light directionality communication on what next mid or low tier priorities exist. 2) This also proves the investment of the tool by adding a third voice to the conversation and consistently communicating ROI in potential dollars to be gleaned from the work that could be done.
- I have yet to be "impressed" by any of the design elements supplied by the design team. I know that they are working from a billable clock perspective, but many of the designs require two or three rounds of refinement before I have been happy with their finalized work. Even then, the design itself seems somewhat vapid. It may be that they have not been empowered to challenge formats or pages more specifically, but more often than not, I wonder what their background is, as many adjustments seem like design 101 from an eCommerce perspective.
- The timeliness of design turnaround is the least expedient of the group. Tara's ability to launch a project is excellent, her developers and QA team seem to have legitimate 48-72 business hour turnaround times, but the design feels like it takes much longer. This is then compounded by the aforementioned required set of approvals during which additional adjustments are made. Again, I do not know what requirements are provided, but it is the only part of the relationship that I would deem a "pain point."
- I would like to see a more Robust Customer Feedback tool or the addition of a automated report. There are plenty of false negatives or false positives in the reporting and so the breakdown within the tool doesn't help a great deal. Segmenting by type is more helpful, but the positive negative is often not correct.
December 15, 2016
Qubit Review
We use Qubit for A/B testing to improve conversion rate and to improve our overall customer on site experience. It allows us to make quick changes to category and product pages without the need for additional resources or development work. We are also able to use Qubit to support on site promotions or messages to customers.
- Excellent account management team.
- Robust tool that is easy to use.
- Shared insights into what other online retailers in the marketing are doing.
- Less reliance on man days/commercials as this can cause planning issues.
- More in-depth training as to some of the more advanced tools on offer.
- More in-depth analysis as to testing performance and how we should look to move forward with these results.
December 08, 2016
Qubit Team transformed a technology into a product to drive and understand dynamic customer segments
We used Qubit across the digital team. Visitor Opinion was used to identify some key points of growth and the reports were dedicated to the CEO. The Qubit team helped us understand how the Qubit platform could insure our company had a successful growth strategy. The Qubit team's support was imperative to understanding how we could build a growth hacking strategy and what to do to drive it through Qubit's marketing cloud.
- The team support
- Data preparation for strategic review
- Growth hacking project management
- Test throught multi-device environment
- CRM algoritms into A/B test console
December 05, 2016
Qubit - A useful Customer Experience Tool
One department controls the roadmap, which is inputted into by many different departments. Qubit is primarily used as an A/B testing tool. We have tried to use their personalisation features but with limited success. We purchased professional services, which acted as a 'middle man' between our commercial organisation and the Qubit development team.
- Professional services is incredibly knowledgeable. Many experiences we wanted to create would not have been possible without this.
- Quick to fix issues we have raised in production.
- Commitment to engaging our internal teams by running workshops across Europe.
- Industry leading personalisation product. A shame we didn't get a chance to use it!
- Delivery times. More often than not, delivery dates were missed. This was very frustrating throughout our relationship.
- Production issues. We had several issues in production due to Qubit product changes that we were unaware of. This was unacceptable.
- Professional services spread too thinly. Sometimes, our contacts took too long to respond, which was exacerbated massively when employees were on annual leave.
December 02, 2016
Qubit I would
Qubit is used by the optimisation team within the BI function. We are a centralised resource within the organisation and will work with numerous departments to help them run tests and experiences through Qubit.
- Front end development work - We don't have enough resources to build the experiences ourselves so with the expertise of Qubit's in house development we can move much faster to get tests out the door, rather than wait for resources to free up internally.
- Account Management - Our account managers are passionate and engaged and will go the extra mile to ensure we're getting good value out of the product.
- Although it's not the most important feature in the world, a WYSIWYG interface would sometimes help speed up basic tests and changes on site.
November 24, 2016
Easy to use and great support
Score 7 out of 10
Vetted Review
Verified User
Our Ecommerce Department uses Qubit for testing new site features before pushing them live. We also use it to target customer groups during promotions and events.
- Qubit is particularly good at helping us decide which features we should be testing on our site based purely on our data. This helps us ensure that we are only testing things that are going to provide us with the most value.
- They are also very proactive at reaching out to us and are quick to respond to requests.
- I would love to see a more flexible pricing plan so that I could purchase support as I needed it instead of in large bundles.
November 13, 2016
Qubit - experimentation at scale done well
Shop Direct are an extremely data driven company and we primarily use Qubit's tag management and ABn experimentation frameworks running anywhere from 50 to 100 experiments per month across our 4 retail brands. One of our core goals around experimentation is to continue growing and so far Qubit has proven to be very flexible and scalable
- Experimentation at scale - running large amounts of AB and multivariant experiments
- Great customer service - no matter what the issue, we've always had the support we need to ensure we stay on track
- Allow us to run ABns at 100%!! Sometimes we need to be able create a custom control (empty) and a variant but Qubit only allows us to run it at 95% which means we're then losing 5% of traffic
- Functionality testing of multiple experiments simultaneously to understand the implications of combined experiments in the same area - we had to create our own functionality to do this
November 11, 2016
Qubit has transformed our business
The marketing team is using Qubit. We use them for traffic splitting as well as segmentation. This allows us to A/B test different pages to see what has the most impact. The segmentation allows us to provide shopping personalization.
- Traffic splitting
- Account team makes greats suggestions
- Technical support
- It has gone down once
- The simple mode builder is way too simple
November 04, 2016
Qubit Review
It's used by the marketing department for now to improve conversion rates. Because they can deliver detailed analytics and quickly segmented tests, it frees up our dev team to work on projects that can't be outsourced.
- Account team is diligent
- The platform has its flaws and bugs, but the team recognizes them and works with us on creative solutions to resolve.
- Usability - "Simple mode" is only usable for the most extremely simple cases, not including reactive web design. So just about every test has to be done in "advanced" mode, which requires more time and often effort from the qubit dev team itself.
- The ability to segment data by device, browser and source AFTER the test ran is critical to running tests at scale. We had to ask qubit to build a custom report to enable this - it should be out of the box.
- Some things in the UI are simply not intuitive, which is odd for a platform designed to improve usability.
October 28, 2016
Qubit Review
Qubit is central to our plans to both develop the website through iteration and personalise our customers' experience. It is used by marketing and IT, but for ideas that could come from any area of the business. We also use qubit for messaging when targeted customers leave certain pages. Similar to what Yieldify do, but within the system.
We also use the consultancy side to make sure we get the best out of the system and over time this will allow us to be self-sufficient.
We also use the consultancy side to make sure we get the best out of the system and over time this will allow us to be self-sufficient.
- I think the account management is excellent
- The system is powerful and over time becomes more powerful
- Simple statistical interface
- Flexible and capable to tailor your needs
- The system is flexible and powerful but with that comes a certain complexity - it's not a point and click system.
- As the system grows, the cost of the system goes up - the danger is that developments you want and need come at a cost when you are already committed to the system.
October 24, 2016
Powerful tool, requires time investment (but worth the effort)
We have been using QuBit in two primary ways;
1) Test conversion rate optimisation changes to the user experience, primarily the purchase journey (without requiring development/site releases)
2) Manage and test changes to on-site promotional banners. Including the addition of banners/messages in locations which our current CMS is not able to.
1) Test conversion rate optimisation changes to the user experience, primarily the purchase journey (without requiring development/site releases)
2) Manage and test changes to on-site promotional banners. Including the addition of banners/messages in locations which our current CMS is not able to.
- A/B testing of complex changes to the customer journey (as opposed to simple/show/hid/change colour tests)
- Providing a development stream which can run independently from standard development (therefore maximising resource capacity)
- The tool is clearly very powerful, but the most impressive changes require javascript coding to implement. One of the key benefits of QuBit is the ability to make site changes without needing development resource, so this creates a catch 22 of sorts. Adding more capability to the non-coding interface would be a real advantage.